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, Bucharest
Ribeiro To Make Ipsos the World's Leading Panel Brand
Ipsos co-Chairmen announce the appointment of Efrain Ribeiro as COO of Ipsos Interactive Services, the group’s dedicated operation for the development of online and office access panels.
With over 25 years of research experience, Ribeiro is a renowned pioneer in access panel development. He was most recently Global Head of TNS Access Panels, responsible for the recruitment, management, sampling, and research-on-research for TNS consumer, web-based, and proprietary global panels. His achievements include high cooperation rates, long panelist tenure, and best industry practices with particular emphasis on meeting clients’ sampling and timing requirements.
With TNS since 1993, Ribeiro was Senior Vice President, Panel Services since 1999. His experience also includes helping establishing Arbitron as the top media market ratings company in the 80s, and creating NFO’s largest online panel in the US in the 90’s.
With Ipsos, Ribeiro will support Andrei Postoaca, Global Head of Ipsos Interactive services, and, leveraging the existing strong Ipsos panel and interactive resources, develop a common online panel platform that will help automate the research processes to ensure quality and common standards.
Co-chairman Didier Truchot said: "We are delighted to welcome Ribeiro on board. Ipsos Interactive Services is a major player in both online and offline access panels, and our goal is to make it the world's leading brand in this growing sector. With his longstanding experience in the industry, he will be a strong asset in leveraging and strengthening our position in online research around the world."
Added Efrain, "With the quality and strengths of the Ipsos panel resources, we have the right ingredients for success. I'm confident we will be able to build the best global interactive research services in the market. The Ipsos management recognizes the full potential of globalizing the access panel concept via the Internet, which is crucial for this type of endeavor to achieve its true value."
For more information please write to: communication@ipsos-interactive.com.