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Brent White, Senior VP, Client Service, explains "It is obvious to us at IIS that not all online projects are the same. We are putting together a team of very skilled and knowledgeable experts who have extensive experience consulting with the business areas in designing and executing online studies which are beyond the scope of our consumer access panels. This project management team will be supported by a dedicated production team who understands the complexity and challenges of this research"
The division will work very closely with Loyalty and other business areas across Ipsos to deliver sensitive CRM, ERM, B2B and many other client-supplied or specialist sample projects efficiently and effectively. AJ Johnson, Global Director and Head of Online Research in the UK will lead the new division with the full support of a global production team. AJ is enthusiastic about its potential. "To be successful we will require the highest quality combination of production and client service. Our aim is to work in partnership with Ipsos business areas to maximise the potential of this business." He adds "This type of work continues to grow, so as a company we must have an appropriate solution in place. Failing to consistently deliver at the highest levels will result in the loss of work and clients. However, getting it right will certainly lead to many new business opportunities"
The division will initially focus on North America and the UK, but will quickly look to expand across Europe and beyond.
For more information please write to: communication@ipsos-interactive.com.