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, Bucharest
Ipsos Interactive Services (IIS), Ipsos Group expert in online market research, launches its new-look website on November 20. Designed to showcase the company’s global business after the merger of two sister organizations, IIS NA and IIS Europe, this website thoroughly mirrors the company’s worldwide capabilities both in terms of panels and business approach.
The new website presents the visitors with a dynamic and fresh design perfectly integrated in IIS philosophy centered around what we believe to be the attributes of quality research: innovation, knowledge, insight, courage and online focus.
The news section provides insights in MR trends, product development and panel figures. The product pages are especially created to offer a comprehensive view of Ipsos Group capabilities as far as online is concerned; the visitor is guided through a descriptive text of products, with latest news and contact details, as well as with a flash presentation of each online tool. The panel pages provide an updated landscape of IIS global panel and panel management policy. Case studies and papers on the advantages of online research will be regularly posted to offer insights into IIS online research around the world.
Raluca Nicolae, IIS Marketing & Communication Director, said: “We designed this website as a direct and open communication channel with our clients and general public. We wanted to present ourselves as a truly global company that we have recently become and to share our expertise and online knowledge. IIS is a more and more important brand on the market research landscape and we needed to communicate that.”
For more information please write to: communication@ipsos-interactive.com.