Ipsos is an independent company whose sole focus is survey-based market research. Endeavoring to give voice and shape to the thoughts of millions of individuals around the world, Ipsos is always exploring, probing and challenging conventional wisdom, thereby being in a position to assess market potential and interpret market trends. With the wide range of services it offers, it is able to test products and advertising, help its clients build long-term relationships with customers, study audiences and their responses to various media and measure public opinion around the globe.

The focus at Ipsos has always been on providing clients with the best possible service, using qualitative or quantitative methods as well as an integrated qualitative/quantitative approach.

In terms of structure, Ipsos is a leading market research group, incorporating major research companies around the world. Every Ipsos company is a major player in its local market and each one represents a vital link in our multinational research organization, with their different backgrounds and proud histories. Today they share a common commitment to make Ipsos the most successful, multinational research group!

Created simply as a unit for online expertise within the Ipsos Group and designed to provide centralized online services for companies within the group, Ipsos Interactive Services has steadily grown into a global research brand. A talented team of 600 professionals, who conduct highly effective online research by making use of the latest technologies and an ever-increasing number of access panels, have turned online research into a group specialization.

For more information on the Ipsos Group please go to www.ipsos.com.