Alina has more than 15 years of experience in market research on both the researcher and the client side. She joined IIS in 2005 as Access Panels Director for Europe and she is currently SVP Global Access Panels, in charge with the Ipsos global online panels’ strategies.

Alina started her career working for Graffiti/BBDO as Research Director for three years and than continued to work at The Gallup Organization Romania as General Manager and Vice President for business development for seven years. Before coming to IIS, Alina also run her own company specialized in quantitative market research.

She graduated the Faculty of Marketing at the Academy of Economic Studies and she holds a PhD in Marketing – Market Research specialization. Alina is also co-founder of the Romanian Market Research Society (SORMA).