Andrei is a market research professional with over 15 years experience in both offline and online research. Having founded and run two successful companies, IIS and IMRI Sweden, he brings entrepreneurial spirit and proven business acumen to the table.

Andrei is both CEO of IIS and in charge of online research within Ipsos. Some of his plans include making online one of the main data collection methods in the industry and the re-engineering of the website evaluation methodologies.

Andrei is the author of a number of articles on pop-up sampling, mega database vs. access panels, online response rates and many more, published in different research magazines and national newspapers. In 2005, Andrei published The Anonymous Elect: Market Research Through Online Access Panels.

He studied at the Faculty of Polytechnics in Uppsala, and Stockholm School of Economics, Sweden.