Efrain Ribeiro has joined Ipsos Interactive Services as COO, starting with January 2007. With over 25 years of research experience, Efrain is a renowned pioneer in access panel development. He was most recently Global Head of TNS Access Panels. He had joined TNS in 1993, and since 1999, he was Senior Vice President, Panel Services. His experience also includes helping establishing Arbitron as the top media market ratings company in the 80s, and creating NFO’s largest online panel in the US in the 90’s.

Ribeiro’s main goals will be to quickly and efficiently leverage the existing strong Ipsos panel and interactive resources, create a truly global organization, and develop a common online panel platform that will help automate the research processes to ensure quality and common standards