We are able to guarantee excellent market research results by creating high quality panels and because we benefit from more than 50 years experience of panel management within the Ipsos Group, both offline and online, being one of the first to switch from traditional to online data collection methodologies.

Our panels are not just lists or databases of individuals, but managed Access Panels:

• Managed access sources of individuals who have volunteered to take part in market research surveys  
• Created and managed for long-term use and access
• Extensively profiled to efficiently target respondents  

True panels are not merely cooperative lists or databases of individuals. Our experience has shown that the sample source selected plays a vital role in a company’s ability to make accurate business decisions based on the facts.
 
IIS Panel Differentiation Points

• A global reach thanks to the Ipsos network
• Quality – compliance with EFAMRO Access Panel rules amd ESOMAR regulations
• Standardization of recruitment questionnaires in all countries
• A state of the art sampling tool in Samplix, developed by IPSOS (with the possibility to extract samples based on the agreed quotas with the client and compared to a national representative scheme)
• Representative samples on the basis of up to 6 demographic criteria (additional criteria can be added according to client requests)
• Specialized panels (sub-panels) that are continuously updated
• Recruitment – a multiple source strategy and excellent supplier relationships
• Member Services – managing the community, engaging panelists, rewarding participation, protecting privacy
• Database – efficient well thought out processes carried out routinely and promptly
• Deliverability – rules and best practice within the industry, partnerships with internet providers to ensure e-mail deliverability
• Analytics – monitoring performance and participation rates