At IIS, panels are the single largest sampling source for online studies. Ipsos panels are powerful strategic and tactical research tools and Ipsos Interactive Services maintains the very best panels in the industry. Linking IIS Europe to North America at the beginning of 2007 has allowed IIS to maintain one of the largest and highest quality panels worldwide.  It provides our clients with a valuable sampling source to service their project needs.
 
Concept/Product Testing, New Product Volume Forecasting, Usage & Attitudes Studies, Brand Equity Studies and Omnibus Studies are a few of the most commonly recurring types of studies that IIS currently carries out using its Online Access Panels. We constantly update our panels; allowing only opt-in recruitment and applying high quality maintenance techniques.

Ipsos Interactive Services is able to conduct on-line studies wherever Internet penetration allows it to do so. Our ultimate goal is to form our own panels for all the markets on which Ipsos operates.

IIS has its own panels for all of the major European markets, and also covers North America (US and Canada) and Latin America (Brazil, Mexico and Argentina).
 
Our commitment as regards Ipsos Interactive Services Online Panels is as follows:

• The highest quality samples in terms of representivity and responsiveness.
• The same processes and prices regardless of the origin of your panel.
• We will always apply the most efficient solution for your project (i.e., based on sample availability, screening requirements, etc.)
• The same IIS staff will manage and script studies regardless of the origin of your panel.