You have just developed a new product and now face fundamental questions, such as “How shall I advertise it?”, “What background message will ensure its success?” 

The vital issue is the AdStrat-egy, namely what you want to say, in addition to how to say it, the key message on which you can build your advertising campaign.

Developed by advertising research experts of the Ipsos Group, with many years experience of ad testing, AdStrat helps you identify, improve and refine the message behind your advertising campaign. It is fast (allowing it to be easily included in the ad development process), flexible (compatible with the majority of strategy formats and issues) and global (can be offered in most countries).