By recognizing that the competitive environment will have an impact on the potential of concepts, especially in heavily saturated consumer packaged goods sectors, Innoscreen is a unique tool, which takes care not to simply dismiss niche and breakthrough products that may not yet have mass market appeal.

InnoScreen is a global concept screening system, which was launched in 2006 as a new technique for large scale early stage concept screening (evaluation of ideas, creating and evaluating concepts). 

InnoScreen helps you reduce the risks involved in new product development by providing a trial potential estimate and an action plan for every concept tested.