Complementing the traditional focus groups, but addressing very specific targets, Inter@ctive Focus is the most effective MR tool available when qualitative feedback is needed quickly, participants are spread widely over different locations and/ or target group characteristics are appropriate (i.e. b2b, IT).

Just like the traditional focus groups, our solution seeks to provide in-depth insights and an understanding of motivations and perceptions of online respondents.

Inter@ctive Focus proves to be the perfect choice for website evaluation, online laddering, image testing for products, websites and advertising, sensitive topic research, ad effectiveness, concept testing, copy testing and consumer feedback, as well as other Internet-related topics.

In terms of methodology, the focus group session is performed in a secure, managed online chat-room environment with controlled access. A professional moderator guides the discussion.