Designor® is a leading global volumetric forecasting system for your new products, extensions and restages. With over 8,000 new products optimized, it is the most realistic forecasting system in the world.

Designor® includes competitive exposure, copy impact, shelf/package impact, simulated purchase, and competitive diagnostics. The model has been validated almost 600 times, producing estimates within 9% of actual sales on average.

This model has unmatched simulation capabilities - including both marketing plan changes (push simulations) and changes in ad copy/positioning, packaging, pricing and product delivery (pull simulations).