Would you like to be able to judge the potential of your multi-media campaign? Or maybe how much each individual component of your campaign (TV adverts, printed adverts) contributes to the final result? How about the synergies created by a combination of components? Or more importantly, the potential effect on sales? 

Evaluation is the key word when it comes to Next*360. It evaluates the effectiveness of a campaign and its components, with a direct comparison between exposed and non-exposed; the effect of the campaign, the contribution of each component to the final result, the synergies between the various types of media used.