Why and for what reason do customers group a wide range of products in a certain way? What associations do they make? 

Catman allows you to see the reasons for which consumers group a wide range of products in certain way, determining the associations they make between products, telling thus your customers how and where to best market their products among a wide range of similar products.

The application basically gives consumers a groups of products belonging to several standard categories and makes them sort them out visually (by dragging them on a board) according to whatever principles they choose. 

The questionnaire around the application will then automatically adjust asking for explanations of reasons which grounded consumers' decisions in grouping the respective products the way they did.