The requirement for immediate customer-related data and information, wherever possible, has created the need and the opportunity for specialists to develop research options to guarantee speed, innovation and diversity. Online research has proved to be the tool that can fill this gap, offering flexibility, affordable costs, intimacy and accuracy.

As internet and broadband penetration inexorably increases, online research is able to  cover more and more research topics in extremely diverse areas. This visual and interactive research medium is opening up enormous possibilities for advertising, concept testing, branding or product development studies.
  
At IIS, we know that online research will have a vital impact on your research, as it is able to guarantee:

• Global coverage and centralized resources for international projects
• Interactivity
• Multimedia possibilities – introducing multimedia elements makes surveys  stimulating for respondents and creates insightful questionnaires; virtual reality
• Speed – results available within days; data collection can be complete in 24 hours
• Excellent cost savings - low running costs even for large sample sizes
• Hard to reach targets – groups that are difficult to reach using traditional data  collection methods (younger age groups & professional full-time workers) are  easily accessible online
• Improved management of sensitive topics
• A wide range of quantitative and qualitative solutions
• Flexibility - online surveys can be completed at any time within the given  fieldwork period
• Real time reporting - clients can closely monitor all the key indicators of fieldwork  (e.g. length of the questionnaire, incidence, rate of completion, etc.) and obtain an  early impression the concept’s performance with the option of dynamically  adjusting the research strategy
• Free from interviewer bias