As internet penetration increases, online research is able to  cover more and more research topics in diverse areas. This visual and interactive research medium is opening up enormous possibilities for advertising, concept testing, branding or product development studies.

Online Research Papers

Our Research on Research department is determined to convince you of the advantages of online research. For more details and the views of specialists, please feel free to browse through the papers listed in this section.

2007 French Elections: Access Panel Data Gathering
Traditionally, polling companies utilize elections to check the quality of their measurements. IIS conducted such a test on the French Panel during the 2007 French Presidential elections, thus enabling them to address several issues regarding Online Access Panels data gathering.


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